OPTIMIZE HF is a program designed by GlaxoSmithKline to insure that evidence-based therapies are in place before patients leave the hospital after suffering heart failure. GSK felt it was essential to tell the story in a compelling fashion.
CCFV produced the program with aid of Therapeutic Care Specialists from GSK to introduce hospitals, doctors, nurses and patients to OPTIMIZE HF. Shot on location at the Cleveland Clinic, it was posted in the Avid DS with 3D graphics designed in After Effects. The video has won numerous awards.
Glaxo Smithkline : Vaccines
Center City Film and Video was asked to produce a powerful, moving video for the GlaxoSmithKline vaccines group.
Our graphics department created a stirring video utilizing "multiple plane" imagery that created a visual experience unique to the medium.
Backgrounds were separated from foreground images and the technique created a modern day "ViewMaster" effect (a virtual 3D visual experience).
The video effectively tells the story of how GSK has become one of the world's leaders in vaccine development, pioneering classic and innovative technologies in this critical area of healthcare.
VISX : Trade Show Presentation
A leading healthcare agency contracted CCFV to produce an attention-grabbing video for their client, VISX, the world leader in laser eye surgery technology. The project called for a dramatic, futuristic look — a visual metaphor for VISX's revolutionary scientific achievements. Our team of artists used Maya 3D, Flame and After Effects to create this dynamic, multi-screen presentation.
Wyeth : eBusiness
CCFV and eCity Interactive created a comprehensive internal branding campaign and successfully communicated Wyeth's e-business priorities to a global workforce of over 20,000 employees.